Socialnomics.

Now that the PR industry hyperbole over social media has calmed down a bit – thank goodness, I’d like to know whether clients really do see a value in using these channels, especially for business to business communication.

Let’s be honest here. Are you of the view that social media is only as good as the message it delivers and whether it’s delivered via Twitter or Facebook? Obviously it’s neither here nor there if the audience isn’t connected, listening or relevant. Do you honestly feel that you have your finger on what someone is doing with the information you’ve just tweeted? I might be in technology marketing but I’m not a fan of technology for technology sake. I tweet infrequently because I don’t have a burning desire to communicate my current whereabouts to a bunch of followers who only know me because I tweeted something about a football club once.

Mi liberty’s approach to social media is tied to business benefits. The online social community can be very relevant when targeted and used in conjunction with an integrated marketing programme. Isn’t that true of all communication channels though?

Whilst I am confident there is a growing use for digital media and it is the future of the way we communicate – am I alone in thinking that it’s all been overhyped and oversold? What’s your experience? We’ve integrated off and online channels in marketing for years now, so what is all the fuss about? Used correctly, social media can transform the way we live and do business.

For more answers than questions, see how we do it at Mi liberty. We call it Socialnomics and we endeavour to make sense of social media in business. We hope our approach makes for a restful, educated disposition on the subject!

For a free copy of Erik Qualman’s book on Socialnomics, send us your thoughts on the matter and get some social buzz going!

To view Erik Qualman's Socialnomics video click here.