We think a lot about creativity at Mi liberty.  We take it seriously as uninventive PR is BAD PR as far as we’re concerned!  So, reading this from Steve Farnsworth, a digital marketing guru I follow on Twitter was music to my ears. 

Clearly then, we’re not alone and more proof positive that thinking differently about how we PR news to the audiences we need to influence is vital.  So, why aren’t more PR firms or companies taking advantage of the SMNR (Social Media News Release).  It’s been around long enough and is proven so what’s stopping its adoption?  

I spoke at a Thought Leadership workshop in Helsinki this week about just this and I’m pleased to say that getting on my soapbox seemed to resonate.  Surely, packaging up a news story with content and assets that assists the media and makes it easier to write up a compelling news story is worthwhile?  Perhaps we need to do a better job ourselves of pushing this service – clients can only see how effective this style of news collateral is and the digital nature of it will show its benefits of reach.

Anyway, stepping off my soapbox, I’ll be posting next about the customer experience and what we, as an industry, can be doing about that.  Stay tuned!

Dee Gibbs