Volkswagen raises brand awareness with rich media ad campaign
Volkswagen is running a rich-media mobile advertising campaign to raise brand awareness for its new CC model sedan. The automotive company teamed with Crisp Wireless to place the mobile banner ads in applications and on the mobile Web sites of CBS and CNN. The campaign works on iPhones and integrates fixed-placement expandable ad units to deliver a more engaging experience for consumers.
Mobile Marketer

Vodafone launches major reward scheme
Vodafone UK is launching a major new reward scheme Vodafone VIP, giving its customers access to music festivals, the British Grand Prix, and the London Fashion Weekend, which it is to headline sponsor.As competition in the mobile market intensifies, Vodafone has announced a new partnership with music promoter Live Nation that will give Vodafone access to tickets for 10 music festivals across the UK. Festivals throughout the summer include Leeds, Reading and T in the Park.
Marketing Magazine
 

Can wireless networks handle World Cup fever on mobile video?
There are few events on the world stage that have the ability to shine a spotlight on technology and innovation. Over the last several years, mobile phone technology has been at the center of many of these global events.Certainly, the Beijing and Vancouver Olympics, as well as the 2008 political elections in the United States have generated much attention around the potential that mobile messaging and mobile content can have on shaping public opinion. This month’s World Cup in South Africa is another great example.
Mobile Marketer 

UK operators link arms to deal with mobile video
Sharing the burden: new technology could help UK operators collectively handle mobile video. A coalition of mobile operators in the UK are looking into a new standard for broadcasting TV and video to mobile. Called Integrated Mobile Broadcast (IMB), the technology could potentially allow networks to create a true mobile TV and video network at a comparatively tiny cost.
GoMo News

'Broadband levy' scrapped in emergency budget
Labour plan to fund broadband investment by levying a tax on landline phone connections scrapped in George Osborne's budget plan. Chancellor George Osborne said that the government plans to scrap a plan to fund investment in 'superfast' broadband infrastructure with a tax on 'landline' phone connections.
Information Age

Mobile phone firms test TV broadcast service
O2, Orange, and Vodafone have teamed up to test a TV broadcast service which would allow British mobile phone users the chance to watch TV channels on their handsets.  The three companies, who control the bulk of the UK mobile phone market, are testing technology which would enable them to provide broadcast TV over their existing 3G mobile phone spectrum, without clogging up their networks, which are being used by smartphone users to access the web and send emails.
The Guardian

Microsoft launches personal health record site
Microsoft has launched its HealthVault cloud-based health-organiser platform in the UK, nearly three years after its US launch in October 2007.  The platform is designed to allow organisations to develop applications that let individuals monitor various aspects of their physiological performance, based on user-supplied data such as body mass index, blood pressure and heart rate.  "HealthVault is aimed at the 13 percent of the UK population who are actively engaged in monitoring their wellness," Dave Coplin, Microsoft's national technology officer, told ZDNet UK. "We wanted the right kind of data store."
ZD Net

Brits are bored with mobile broadband
UK mobile broadband sales are tumbling as consumers have figured out that the technology does not live up to its billing. So says Broadband Expert, which notes a 57 per cent drop in the number of people signing up for mobile broadband via the price comparison site. Sales sank from 3000-ish in May 2009 to 1,300 in May 2010.
The Register

BPI sends 'cease and desist' order to Google
The BPI is taking on Google in the fight for banishing illegal downloads, sending a cease-and-desist order to the search giant.BPI's music woes centre on a number of 'one-click' upload sites which offer illegal downloads of music. The sites include Megaupload, Mediafire, 4shared and Sendspace
Tech Radar  

Enterprise software makers taking cues from Facebook, Twitter
Salesforce becomes latest to jump on social networking bandwagon with launch of Chatter.  Software makers are trying to make enterprise applications as popular as Facebook.com. Companies are developing collaborative applications that borrow a host of features from social-networking websites such as those run by Facebook Inc. and Twitter Inc. The features let employees post status updates on projects or follow documents and other staff members.
Total Telecom