The thing that's on my mind this week is salaries in the PR profession.  Attracting and retaining the best PR and marketing talent is what we all strive for in the agency environment.  I'm sure most agencies worth their salt have developed and introduced mature processes - regular performance reviews, mentoring and personal development, training modules etc.  Quite right too if they want to be regarded as good employers.
 
I'll admit to being a bit too much carrot and not enough stick as I have a generous nature and perhaps want to be seen to be doing the right things.  Ultimately though, it has to come down to how motivated individuals are to carve out a career in PR.  In the industry, we all know it's not a nine to five job, it's not a career you can do half-heartedly.  It's a full-on commitment and a career that demands passion and hard work.  But oh, look what you get in return.  Job satisfaction has to be high on the list of PR professionals.  No two days are the same and it's a career where you can definitely reap what you sow if you have the aptitude.  It's a career where you can really make a difference.
 
We publish our salary bands which are reviewed against Median's annual salary survey and are transparent with what is on offer and how PR professionals can progress through the agency.  We also offer benefits which are on a par with agencies much larger than Mi liberty because some things are easy to grant to loyal staff and we want to retain the best talent to take the agency to the next level. 
 
So, in summary - it's not really just about the salary, it's about the package and how it is communicated.  There will always be staff turnover, it's the nature of business life, but on the whole it's like a communications plan.  If you get the mix right, the plan will deliver.