The Rubicon Project offers mobile ad optimization tool
A new mobile advertising tool is promising to help premium web publishers maximize the value of their mobile platforms. REVV for Mobile has been created by online ad optimization specialist The Rubicon Project in conjunction with mOcean Mobile, an independent mobile ad platform.
New Media Age

Cybercrimes expand to global brands
While financial institutions still top the phishing radar, cybercriminals are now moving beyond to top brands, with one of the recent victims being a hardware manufacturer, according to the latest Anti-Phishing Work Group report. The report for the fourth quarter of 2009 revealed that 356 brands were hijacked in October, an increase of 4.4 per cent over the previous high of 341 recorded last August.
zdnet

Mobile retail market to exceed $12 billion by 2014
A new report from Juniper Research has found that one to one marketing allied to the rapid proliferation of smartphones will be among the key drivers of a mobile retail market which is anticipated to exceed $12 billion by 2014.
Comms Business

Google 'trialling TV search service'
It has been rumoured that Google is set to make a play for the set-top box space. The Wall Street Journal reports that the company is working with Dish Network on a new feature that would let users search both TV content and web videos on set-top boxes "using elements of Google's Android operating system".
The Guardian

Microsoft launches Bing TV ad campaign
Microsoft has launched a three month TV advertising campaign in an effort to make ground on Google in the UK search market. Starting this week, the campaign will attempt to increase Bing's market share from the three per cent it currently holds.
IAB UK

US eases Cuba, Iran, Sudan sanctions to allow freer web
US technology firms will now be allowed to export online services such as instant messaging and social networks. Companies had not offered such services for fear of violating sanctions.
BBC News

Mobile-phone wallet stymied by lack of understanding
In a new white paper from the 'Forum (pdf), the industry body explains the various technologies available as well as the business relationships which are necessary to make proximity payments happen, all presented on the basis that users are just dying to pay for everything with a wave of the mobile telephone.
The Register

Android native code kit apes iPhone game 3D
Google has opened the door to iPhone-like 3D games on certain Android handsets, offering support for the OpenGL ES 2.0 graphics standard with its latest Android Native Development Kit (NDK).Mountain View announced the third release of its Android NDK in a Monday blog post. The chief addition is Open GL for Embedded Systems 2.0 native libraries, bringing the platform in line with Apple's iPhone 3GS and the Palm Pre.
The Register

Palm gives away EA games for the Pre
Smartphone maker Palm has announced it is offering three free EA games to every Palm Pre user. After a good start, Palm is struggling to gain market share for its Pre high-end smartphone. Meanwhile, computer game giant EA has seen the writing on the wall and realised it needs to focus a lot more heavily on the mobile market. So it makes sense for the two of them to collaborate in the great mobile Internet land grab.
Hexus Channel