Mobile ads are 30 times more effective than internet ads
A pilot programme relating to advertising on mobile phones carried out in the Czech Republic by T-Mobile has been completed and confirmed the above-average effectiveness of this kind of communication with customers. A total of 22 advertisers including Coca-Cola, Nestle, L'Oreal, Ford, Komercni banka and Eurolines participated in the pilot project.
Cellular News 
 
HTC unveils its third Google phone
Taiwanese mobile-phone maker HTC Corp. unveiled its third Android-based device, nicknamed Hero, which showcases a new interface that can be easily tailored to the needs and wants of the user. The new interface, called HTC Sense, has been in the works for over two years and is the cornerstone of the company's strategy to set itself apart in the increasingly crowded market for high-end phones.
Wall Street Journal

Firefly mobile aimed at toddlers
A mobile phone targeted at children as young as four is to be launched in the UK. The glowPhone from Firefly has only five buttons, two of which are direct lines to the child's mother and father. Another gives access to the phonebook, which can store only 20 numbers - all of which are entered by the child's parents.
PC Pro

Twitter breaks in to top 40 most-visited UK websites
Twitter is now the 38th most-visited website in the UK, and the fifth most-visited social network, according to web analysts at Hitwise. It marks a seismic rise in the profile of the microblogging service, which just last year was the 969th most-visited website.
Telegraph

China mobile sales up nine per cent in Q1
Economic programmes in China have helped to push mobile phone shipments up nine per cent in the first quarter of the year. According to marketwatcher iSuppli, sales of brand-name GSM-based mobile handsets amounted to 44 million units in the first quarter of 2009, compared to 42 million in the first quarter of 2008.
Electronics Weekly

European Commission want cross border security IT agency
The European Commission has proposed a new independent agency to manage massive IT systems used by border control authorities, the first step in the creation of a pan-European system of security and surveillance. The so-far-unnamed agency will initially house passport, visa and fingerprint databases from across the EU, but later it will take control of other IT systems, such as ones that record all entry and exit movements of individuals.
Computer World

Habitat sorry for Iran Tweeting
Furniture store Habitat has apologised for causing offence after accusations it exploited unrest in Iran to drive online Twitter users to its products. Keywords - called hashtags - such as 'Iran' and 'Mousavi' were added to its messages so people searching for those subjects would see the firm's adverts.
BBC News

cloud definitions
Analyst firm Gartner has revised the way it defines cloud computing to help prevent organisations from being hoodwinked by providers and to reflect emerging usage of the technology. Gartner has published a set of five cloud attributes, which it hopes will help stop providers from rebranding existing products as cloud services, and allow organisations to make more informed decisions.
ZDNet