MacWorld Expo is dead: long live MacWorld Expo

by liberty 17. December 2008 09:31

Some pretty interesting news reported today on the US MacWorld site: for the first time in 25 years, Apple have announced they won't be exhibiting at the biggest tradeshow dedicated to all things Mac from next year.

It's hard to know what the significance of this is. There's already a lot of speculation that this is related to Steve Jobs' health, but it could just be that Apple has a different strategy up it's sleeve. As it tries to transition its products into other vertical markets, it could be that one big tradeshow per year just doesn't fit with its product roadmap. But whatever the reason, feeelings will be funning high amongst Apple fans. As Jason Snell, author of the MacWorld article says:

"I’m stunned that Apple has taken a 25-year-old event that has been the single best meeting place for the entire community of users and vendors of Apple-related products and treated it like a piece of garbage stuck to the bottom of its shoe. But I’m not really surprised: Apple has been leading up to this moment for a long time now."

 Have a read and see what you think.

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