Thanks for the brilliant music blog No Rock and Roll Fun for spotting this story in the New York Times:
The Day the Microsoft Zunes Stood Still
By Jenna Wortham
Sure, gadgets sometimes break. But they don’t usually break all at once.
That is what happened on Wednesday to a particular model of the Zune, the portable media player that is Microsoft’s answer to the Apple iPod. Reports flooded Zune support Web sites and fan forums describing devices that stopped working early Wednesday morning. Zune owners say the devices are frozen on the startup screen.
One posting on the Zune.net forum read: “My Zune has managed to freeze itself with the Zune Logo and the loading bar on the screen and none of the buttons are responding, rebooting isn’t responding, plugging it into the computer isn’t responding, nothing is working.”
On Wednesday evening, Microsoft said it had traced the problem to a software bug “related to the way the device handles a leap year.” Apparently the Zune expected 2008 to have 365 days, not 366.
Only models of the Zune with 30 gigabytes of storage were affected by the glitch. North American sales of all Zune devices surpassed three million units in November, but Microsoft would not say how many of those were 30-gigabyte models.
The company said the internal clock on the players should automatically reset by noon Greenwich Mean Time on Thursday (7 a.m. Eastern time). Microsoft is advising Zune owners to allow the player’s battery to fully drain and then turn the devices back on on Thursday.
A lot of money and effort was expended my Microsoft on creating the Zune and building out a new digital content strategy, yet the market share the Zune captured is tiny compared to Apple. Perhaps this story illustrates just how complicated it is to make something simple and robust. It'll be interesting to see if this will turn Zune owners off the device: companies like Creative and Sansa must be hoping so.