Kia backs mobile advertising
Automaker Kia Motors claims it is having success using mobile campaigns to drive sales of its Soul and Sorrento lines of motor vehicles.The automotive manufacturer has teamed up with internet radio provider Pandora to promote the Kia Soul and with web magazine producer Zinio to push the Kia Sorrento. The campaigns have produced significantly better response rates than comparable traditional Web advertising, per Kia.
Mobile Marketer
Nokia faces stiff challenge to stay on top
Nokia’s global marketing restructure will only be a success if the handset manufacturer plays to its core strengths, according to mobile sector specialists. Over the past few months, the brand has strengthened its worldwide marketing team and this week appointed BlackBerry owner Research in Motion’s vice-president and managing director EMEA, Charmaine Eggberry, as senior vice-president of marketing with responsibility for go-to-market operations.
MAD
Developers’ mindshare shifting to Android
So far this year, Android stands out most to developers with close to 60 percent of them having recently developed for the Google operating system. What’s more, Apple’s iOS now follows as the second most popular platform. The findings were produced by Vision Mobile on behalf of Telefonica (NYSE: TEF) Developer Communities and were released yesterday. Moreover, it shows the transition from incumbent platforms, such as Java and Symbian, to more recent entrants like Android and iPhone.
MoCo News
Coca-Cola launches first social media activity for juice brand on Habbo
Coca-Cola has launched its first social media activity for juice brand Capri Sun in a partnership with teen virtual world Habbo. The partnership will be a cross-promotion including community activity within the virtual world, an ad sales deal worth over £250,000 and on-pack activity on 70m packs.
Marketing Week
UK government spending 'tens of thousands' of pounds on apps
The BBC reports that the UK government has spent tens of thousands of pounds developing applications for the iPhone. The information was gleaned from a Freedom of Information report that put development costs at £10,000 to £40,000 for each app.
Mobile Entertainment
Newton’s apple tree visits space, returns safely
A part of the same tree that, legend has it, prompted Sir Isaac Newton’s ‘discovery’ of gravity has just come back from a space voyage, where it defied the very theory that it inspired. A piece of wood that was taken from the apple tree, which Newton himself has spoken of, was lent to British-born NASA astronaut Piers Sellers by the Royal Society to take on his most recent space trip as part of the Royal Society’s celebration of its 350 years of science.
Wired
Turk Telkom upgrades fixed network
Turkey’s incumbent fixed line carrier and Europe’s fifth largest operator has tapped Chinese equipment vendor ZTE for what it claims is the world’s largest ever fixed network replacement contract. Under the contract, which is for an undisclosed sum, ZTE is the sole supplier of core network equipment and services for Turk Telekom’s nationwide all-IP network transformation project, delivering 17.5 million lines over more than 31 sites, replacing the ageing PSTN kit.
Telecoms.com
Italy demands fibre collaboration
Telecom Italia should bury the hatchet and work with rivals to roll out a nationwide next-generation fiber network, the Italian regulator said yesterday. AGCOM wants to see the incumbent team up with FastWeb, Vodafone, and Wind, which have formed a consortium to launch their own high-speed broadband network, claiming the move is necessary to help Italy catch-up with other European countries where upgrades are already underway.
Telecoms Europe
African net services disrupted by cable fault
Internet service outages in Africa caused by problems with the Seacom subsea cable could continue for another two weeks and cost millions of dollars to repair, the firm says. The cable, which links Africa with Europe via India, has been knocked out by a faulty repeater, resulting in loss of service for international users, and severe bandwidth restrictions for some of Seacom’s customers, Africa’s Business Report said.
Telecoms Europe
EPC publishes White Paper on mobile payments
The European Payments Council (EPC), the coordination and decision-making body of the European payments industry, today published the EPC White Paper on Mobile Payments. The White Paper highlights the EPC's initiatives for mobile payments in the Single Euro Payments Area (SEPA) designed to facilitate implementation and interoperability of user-friendly mobile payment solutions across the 32 SEPA countries. The white paper explores how mobile payment services can be delivered through cooperation between service providers active in the banking industry and the new players emerging in the mobile ecosystem.
European Communications
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